The world’s fanciest restaurants are becoming more accessible than ever thanks to the pandemic, but it’s a trend that won’t last


Alinea green apple balloon

Peter Luger Steakhouse in Brooklyn, New York, is the latest exclusive restaurant to make its food more accessible — by offering delivery.
But fine-dining restaurants around the world have pivoted to more accessible and affordable food as a result of the pandemic.
Restaurants that formerly required pouncing on reservations for meals costing hundreds of dollars are now offering $15 burgers, delivery, and takeout tasting menus.
Fine-dining restaurants are benefitting from their reputation for exclusivity: by becoming more accessible, they’re opening up the floodgates of demand.
However, this trend may not last forever, and it’s likely that many of these restaurants will go back to being highly exclusive after the pandemic is over.
Visit Business Insider’s homepage for more stories.

On Monday, Peter Luger Steakhouse in Brooklyn, New York, started offering delivery — the first time delivery service has been on the table in the legendary steakhouse’s 133-year existence.

But Peter Luger is far from alone in abandoning its white tablecloth for something a lot more accessible. Fine-dining restaurants around the world are finding out that surviving through the pandemic means giving up the tasting menu.

Before the pandemic, scoring a seat at Noma was not an easy feat for the common man. Seats at the Copenhagen restaurant helmed by René Redzepi sold out far in advance, and meals, which featured over a dozen courses, cost $400 a head. Noma has won the accolade of “Best Restaurant in the World” multiple times and currently has two Michelin stars.

But on Thursday, Noma reopened as an outdoor-only burger and wine bar. The price of its burgers? $15.

  THE STORIES REPORT: How brands can take advantage of the viral growth of the Stories format (FB, SNAP, GOOGL)

Tons of restaurants are selling burgers to-go, especially during the pandemic. But what restaurants like Noma or Peter Luger are selling is pedigree.

Pivoting to more affordable, accessible food opens up the floodgates of demand for a restaurant with an established name and perennial waitlist. Canlis, Alinea, Peter Luger, and Noma are just a handful of the horde of fine-dining restaurants who are opening up their menus to the middle class.


Canlis, often considered the most exclusive restaurant in Seattle, was arguably the first of its fine-dining comrades to prove this theory. In March, just after the pandemic hit, the restaurant famous for its elegant dining room with magnificent lake views and live piano music transformed into a fast-food drive-thru serving up burgers. So many people came to try Canlis’s burgers that the line of cars spilled out into the roads, blocking …read more

Source:: Business Insider

(Visited 3 times, 1 visits today)

Leave a Reply

Your email address will not be published. Required fields are marked *