This sustainable sneaker startup is helping to change wasteful industry standards by using 100% recycled materials to make its shoes


Nothing New Sneakers

Nothing New is a sustainable sneaker brand that, as its name suggests, doesn’t use any “new” resources to create its shoes.
The sneakers are made entirely from recycled materials. Each pair uses 5.6 plastic bottles and saves 160 gallons of water compared to traditional cotton canvas sneakers.
Nothing New sneakers cost $95 for low tops and $110 for high tops, but once you buy your first pair, the company will give you $20 off your next purchase when you send in your worn Nothing New sneakers.
Keep reading to learn more about just how wasteful normal sneakers can be and how Nothing New is helping change industry standards for sustainability.

There are currently 170 million metric tons of plastic in the ocean today. By 2050, there may be more plastic than fish in the ocean. Of course, it doesn’t take an expert conservationist or marine biologist to know those are not good statistics — especially when it’s easy to see that you, or at the very least, your children, will be around to witness such a catastrophe first-hand.

While it’s going to take a mass and coordinated effort worldwide to slow down or (hopefully) reverse the negative effects of plastic pollution and climate change, it’s imperative that we hold industries that contribute it at a greater rate responsible to set the pace and standard for sustainability — and right now, all eyes are on the footwear industry.

Shoes, most specifically sneakers, are by far some of the most wasteful products to make. Massive amounts of virgin plastic, rubber, petroleum, and cardboard go into producing, packaging, and shipping them to consumers. And once they’ve been beaten to the point of being unwearable, they’re thrown in the garbage to live in a landfill forever more.

Read more: Adidas sold 1 million pairs of sneakers made from recycled ocean waste in 2017

But a recently founded startup called Nothing New is doing its part to positively impact the planet and educate those that shop on it.


Founded by Nolan Walsh, the brains behind Thursday Boot Company, Nothing New is a sneaker brand making casual footwear that’s affordable and sustainably made, but doesn’t look it.

Coming in low-top ($95) and high-top ($110) styles, Nothing …read more

Source:: Business Insider

(Visited 1 times, 1 visits today)

Leave a Reply

Your email address will not be published. Required fields are marked *