This direct-to-consumer jewelry company makes customizable, minimalist wedding rings starting at $179 — taking the stress out of the shopping process


Simple, inexpensive, high-quality, and personal. Few jewelry stores offer these qualities in their wedding ring offerings and shopping experiences, but they’re what many couples want, and what ultimately makes online company Holden stand out.
You can customize every aspect of your wedding ring on its site, and spend less than $200 for the final product to be produced and shipped to you.
Finding the perfect ring shouldn’t be as stressful as it is, which is why the founders created an easy-to-use online design studio and offer free sizing, shipping, and 14-day returns.

It’s all too easy to question how much you even want a wedding ring anymore after you’ve wearily walked into your sixth jewelry store of the day and confirmed that once again, it contains hovering salespeople, an overwhelming number of options, and price tags that make you think, “really?”

You shouldn’t give up just yet because a new online startup called Holden, which sells high-quality customizable wedding rings starting at just $179, could be putting an end to this unnecessarily stressful search.

Holden is not the first company, nor the first foray into jewelry for co-founders Simon Zhang and Andrew Lim. After graduating from Dartmouth, they founded MUJO, an online fashion jewelry brand, and met countless couples who couldn’t find wedding bands they liked. Once they felt the frustration themselves while helping Lim’s brother shop for a ring, it became clear that something needed to change.

By offering affordable, one-of-a-kind rings on a convenient online platform, Holden is a response to the expensive and overwhelming ordeal that wedding ring shopping has unfortunately become.

Couples who are interested in its rings can start with the Ring Size Kit, which the company will send free of charge. Then, you can choose from eight different ring profiles and start designing your rings in the Holden Design Studio. The following features are all customizable:

Metal: Silver Palladium, Yellow Gold, Rose Gold, White Gold, or Platinum

Karat: 14-karat or 18-karat

Width: 1.5mm, 3mm, 4.5mm, or 6mm

Finish: Matte or Mirror

Optional Engraving: Up to 20 characters

Read more: Online startup Vrai & Oro is challenging the traditional jewelry industry with conflict-free diamonds and custom engagement rings

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Source:: Business Insider

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