‘This is just another piece of the puzzle’: Amazon is now rolling out branded tractors in its latest move to become a full-fledged trucking company


amazon trucks

Amazon is rolling out a fleet of branded truck tractors. Since 2015, Amazon has used branded trailers.
Volvo and Kenworth are manufacturing the trucks.
Experts told Business Insider that it’s a sign Amazon might start directly employing truck drivers — a move from contracting with independent truck drivers and small companies.
It’s a major threat to the US Postal Service and large trucking companies, analysts said.
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Amazon is rolling out a fleet of branded truck tractors in its latest move to become a full-fledged logistics company, Business Insider has learned. Volvo and Kenworth are manufacturing the tractors.

It’s not known how many trucks are being made or when they’ll be released. But, across the country, truckers said they’ve spotted these tractors at Volvo and Kenworth.

Amazon confirmed the news, and referenced an April 15 video posted on Twitter by Dave Clark, Amazon senior vice president of operations. The video shows a Volvo and Kenworth tractor with an Amazon-branded trailer:

Say hello to my little friend…. pic.twitter.com/6bH1hpgZ7m

— Dave Clark (@davehclark) April 15, 2019

A Kenworth spokesperson declined to comment. Volvo did not respond to Business Insider’s requests for comment.

Amazon has signaled its interest to become a logistics giant. In the span of several years, the retail giant has amassed dozens of cargo jets, around 10,000 truck trailers, a network of ocean freighters, and thousands of last-mile delivery vans. Most recently, Amazon announced a massive order of 100,000 electricity delivery vans in Sept.

“They’ve already got branded airplanes. they’ve got a last-mile delivery network that’s growing they’ve got branded trailers — one of the only things left is tractors,” Cathy Morrow Roberson, founder of consulting firm Logistics Trends & Insights, told Business Insider. “This is just another piece of the puzzle.”

Read more: Amazon has quietly ordered 2,000-plus vans to deliver your Prime packages — and UPS and the Postal Service should feel stressed

Many experts say Amazon is building up a network that could some day compete with UPS or FedEx. “It appears likely Amazon will move to a broader package delivery offering in the US over time, which remains a meaningful long term risk for UPS and FDX,” UBS analyst Thomas Wadewitz wrote in an analyst note earlier this year.

Since 2015, Amazon has used branded trailers to move goods nationwide. Those trailers are attached …read more


Source:: Business Insider

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