An Austin startup used this pitch deck to raise $14 million to help real estate agents, plumbers, and other small businesses operators better market themselves online


OutboundEngine CEO Marc Pickren

OutboundEngine provides digital marketing tools and services for small and medium-sized businesses.
It helps small companies and operators set up websites, maintain their social media presences, and conduct email marketing campaigns.
To date, OutboundEngine has focused on companies in just 12 industries, but plans to service those in 400 sectors by the end of the year.
The company used the pitch deck below to raise $14 million to help fund that expansion.
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OutboundEngine has thrived by focusing on businesses on the opposite end of the spectrum, in terms of size.

The Austin, Texas-based startup offers digital marketing services for small and medium-sized businesses, concentrating in particular on sole practitioners, independent insurance and real estate agents, and other companies with no or few employees. OutboundEngine sets up websites for such businesses and operators, helps them set up and maintain a presence on social media sites, and assists them with email marketing campaigns.

OutboundEngine has “built a software platform that does all of the important things for our customers,” said CEO Marc Pickren. After they’ve signed on and set up the service, he continued, customers are “just rocking and rolling. They can just relax and have their marketing done for them.”

Founded in 2012, OutboundEngine tries to make its service as easy to use as possible for its customers, Pickren said. The company, which charges between $200 and $500 a month for its services, writes the marketing content on behalf of its clients and distributes it for them. Customers can upload their company logos and photos to the service for use on their websites and marketing, but OutboundEngine only offers them limited choices to customize their sites.

That’s intentional, Pickren said. Many of its clients aren’t technologically savvy, he said. What’s more, small business owners and sole practitioners often don’t have the time or the bandwidth to decide the precise color to use on their website or which specific marketing strategy to pursue, he said.

“They’re not equipped to make decisions regarding those different marketing tools or different things that are available,” Pickren said. “The operative word there is ‘equipped.’ It’s not that they’re not smart enough and they couldn’t figure it out. It’s just that they’re busy running their business.”

Read this: This New York tech founder’s startup raised $52 million to save small businesses from nightmare Yelp reviews. Here’s his pitch deck.

Pickren is overseeing a massive expansion

The limited amounts of …read more


Source:: Business Insider

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