The 37-year-old in charge of Aetna’s digital strategy breaks down the simple questions he uses to figure out if tech projects will work


Apple Watch

Ben Wanamaker, 37, is the head of consumer consumer technology and services at health insurer Aetna, which is now a part of CVS Health.
In his role, Wanamaker’s worked on projects including a program with Apple called Attain that’s betting that an app and a smartwatch can make Aetna members healthier.
When getting started on a project like Attain, Wanamaker said he has three key questions he uses to drive the project: “Will people join? Will they use it? And will it deliver health values?”
Wanamaker is one of Business Insider’s 30 leaders under 40 transforming the future of healthcare.
Click here for more BI Prime stories.

Ben Wanamaker, 37, has the unenviable task of trying to figure out if an app or device will change how people interact with their health.

Wanamaker is the head of consumer technology and services at Aetna, the US health insurer that in 2018 was acquired by CVS for $70 billion.

Wanamaker’s job is to figure out how to get Aetna members healthier with the help of programs like one the insurer has with Apple called Attain. The program is a bet that an app and a smartwatch can make you healthier. For his work, Business Insider named Wanamaker to Business Insider’s list of 30 healthcare leaders under 40 transforming the industry.

When Wanamaker picks projects to work on, it can be hard to know what to sink resources and time into.

“I usually frame those metrics in the form of a question,” Wanamaker said. “Then any time we have a dilemma, or a choice to make in the business, we go back to those questions and we ask them to ourselves and the answer usually becomes pretty clear.”

For instance, for Attain he said the key questions were: “Will people join? Will they use it? And will it deliver health values?”

Those were the questions at the heart of his conversations with all the people who could be involved in the project, from the clinical team, to the marketing team, to the underwriters, to the people running the operations.

“What I find is that if we can just ask these questions to each other, and we aligned on what we do answering those questions, it seems to work out OK.”

To be sure, making sure the answers are “Yes” across the board is often easier said than done. Often, there can be moments …read more


Source:: Business Insider

(Visited 1 times, 1 visits today)

Leave a Reply

Your email address will not be published. Required fields are marked *