A lingerie startup used feedback from 6 million women to make the perfect wireless bra — and it works for larger cup sizes

True_Co._Second_Skin_V_Neck_Estate_Blue_Ed (1)

Insider Picks writes about products and services to help you navigate when shopping online. Insider Inc. receives a commission from our affiliate partners when you buy through our links, but our reporting and recommendations are always independent and objective.

I’ve worn bras for over a decade, but True&Co’s True Body collection has the only seamless bra I’ve tried that actually supports and lifts cup sizes of C-DDD without wires.
They have a variety of styles in their True Body collection, but their V Neck Racerback, $58 is my favorite and ultimate weekday warrior.
The True Body collection sold out seven times after debut, and every bra falls within the range of $44 – $64.
Shop True&Co best-sellers directly, or take a detailed Fit Test here, which uses fit data from nearly 6 million women to make their designs smarter and recommendations more precise.

Like most people who regularly navigate Facebook, I’ve grown a bit suspicious of all the ads chasing me.

Don’t get me wrong, I’ve found really great buys that way — Mahabis slippers, Daily Harvest smoothies, Mott & Bow skinny jeans, and Oliberte leather boots come to mind — but there are at least a few companies hiding in that mix who might have a big social media following, but ultimately underdeliver on their promises of comfort, quality, or fit.

True&Co, a brand I found on Facebook, piqued my interest with a wireless bra that was touted as the only one that actually offered support to larger cup sizes. In my experience, though, bras that promise to get rid of wires and still magically provide lift have just been telling all the girls wearing a C or larger only what they wanted to hear. But this collection is different, and it stays true to the big promises.

After testing it out, the V Neck Racerback, $58, part of the True Body collection, is now my favorite bra that I own. It has quickly become my weekday warrior thanks to its impressive, buttery soft comfort and seamless, clean-lined look. And even though there aren’t any wires involved, the V Neck somehow still provides support and lift — though, understandably, still not as much as a traditional bra …read more

Source:: Business Insider

(Visited 1 times, 1 visits today)

Leave a Reply

Your email address will not be published. Required fields are marked *