Sephora is facing backlash related to its partnership with Olivia Jade Giannulli, the daughter of “Full House” star Lori Loughlin and fashion designer Mossimo Giannulli.
Giannulli and Loughlin were accused on Tuesday of agreeing to pay $500,000 in bribes to facilitate Olivia Jade’s and her sister’s admission to the University of Southern California.
In the aftermath of the bribery scandal, people are calling for Sephora to cut ties with Olivia Jade, flooding the webpage for her Sephora collaboration with negative reviews and threatening to boycott the beauty retailer.
People are threatening to boycott Sephora unless it cuts ties with YouTuber and Instagram influencer Olivia Jade Giannulli.
The daughter of the “Full House” star Lori Loughlin and Mossimo Giannulli — known for founding the Mossimo fashion brand — acted as a paid influencer for the beauty brand while attending the University of Southern California. She collaborated with Sephora to release a powder palette in December.
On Tuesday, the FBI accused Loughlin and Mossimo Giannulli of agreeing to pay $500,000 in bribes in exchange for having Olivia Jade and her sister, Isabella Rose, designated as recruits to the USC crew team to facilitate their admission to USC; neither girl participates in crew.
Read more: Here’s how Lori Loughlin got her 2 influencer daughters with millions of followers into USC through an admissions scam, according to investigators
An affidavit released by the Justice Department claims that in order to perpetuate the falsehood that Olivia Jade was an accomplished rower, Mossimo Giannulli photographed her on an indoor rowing machine and sent the photo to William “Rick” Singer, the accused ringleader of the scheme identified in filings as CW-1. An employee of Singer’s allegedly submitted Olivia Jade’s college applications for her, as she was “confused on how to do so,” the affidavit says.
As news has spread of the FBI’s charges against Loughlin and Mossimo Giannulli, Olivia Jade — who has more than one million Instagram followers and close to two million YouTube subscribers — is facing some backlash.
The influencer highlighted her status as a USC student in sponsored Instagram posts paid for by Amazon Prime Student and Direct Smile Club. Comment sections on these Instagram posts have been flooded with criticisms of Olivia Jade.
Read more: Amazon and Sephora hired Lori Loughlin’s Instagram-famous daughter as an influencer before the FBI charged her parents in an …read more
Source:: Business Insider