Ford just revealed its all-new Explorer SUV, and it’s the automaker’s most important new vehicle since the redesigned F-150 pickup truck (F)

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Ford Explorer Platinum Detroit Auto Show 2019

Ford revealed its all-new Explorer SUV in Detroit.
The iconic Ford Explorer SUV hasn’t been redesigned since 1991.
The sixth-generation Explorer isn’t radically different on the outside from the fifth-generation SUV, but it’s been substantially improved in terms of engineering, capabilities, and technology.

The Detroit Auto Show officially kicks off next week, but Ford grabbed the early spotlight by revealing its new Explorer SUV in Motown on Wednesday.

Business Insider got a look in New York, where Ford had brought an example of an iconic SUV that’s sold eight million units since 1991. The revamped 2020 Explorer isn’t radically different from the outgoing SUV, but it has been updated in all the ways prospective buyers should expect, given that the previous generation had been around for nine years.

The three-row SUV is critical to Ford’s future. US consumers have shifted away from passenger cars, and Ford has decided to stop investing in those vehicles. The strategy requires that pickup trucks, SUVs, and crossovers carry the sales burden. Ford redesigned the perennially bestselling F-Series pickups in 2015 and 2016. It’s also introduced — and re-introduced — new crossovers and pickups, such as the Bronco and the Ranger.

Read more: The Ford Explorer has been around for more than 25 years — but it’s still a brilliant SUV

But the Explorer is special. It was the first large, profitable SUV to catch on with suburban families, ending the reign of the station wagon and bringing the utility vehicle out of the woods and onto city streets.

After a dip after the financial crisis, when gas prices spiked, the Explorer came roaring back. Sales of the aging vehicle slipped just 3% in 2018, and much of that could be chalked up to consumers waiting for the updated model. (I reviewed the Explorer in 2017 and thought that although it was getting on in years, it was still an excellent choice for a seven-passenger family hauler.)

Ford knows its Explorer owners well, so it asked them what they wanted in the new vehicle.

“More capability, more power, more space,” was the answer, Hau Thai-Tang, Ford’s head of product development and purchasing, said in a statement.

“They want more technology, not just for the driver, but for the whole family. And they want all of it with a beautifully sporty exterior. This new Explorer gives all of that, and more, helping make every journey more enjoyable.”

The base Explorer’s price …read more

Source:: Business Insider

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