Bulls & Bears: NFL dominance of the sports landscape continues


Bulls of the Week

With several NFL playoff berths and seedings on the line heading into the final weekend of the regular season, the $14 billion (all figures in U.S. dollars) league is closing out the year strong. Monday Night Football television ratings on ESPN are up seven per cent over last year and the NFL is tracking up 19 per cent across all broadcast windows here in Canada on CTV, TSN and RDS.

With the playoffs likely to feature good runs by teams from the second and third largest media markets in the United States in L.A. and Chicago, the stage is set for a robust run of sport television for the NFL on both sides of the border.

Things are also feeling bullish at year-end for the NHL in Canada, with the Toronto Maple Leafs, Winnipeg Jets and Calgary Flames carrying the league’s second, third and fourth best records into the weekend. To round things out, the Montreal Canadiens are clinging to the second wild card spot in the eastern conference while the Vancouver Canucks and Edmonton Oilers are one and two points out of playoff spots in the west.

Yet the biggest winners in the business of sport in Canada this week are Brooke Henderson, Mikael Kingsbury and the golden ice dance pair of Tessa Virtue and Scott Moir.

Henderson parlayed her CP Women’s Open title — the first Canadian to win in 45 years — into her second straight Bobbie Rosenfeld Award as Canadian Press female athlete-of-the-year. Of the four, Henderson will also stand to gain the most financially given the platforms of prize money, sponsorship and endorsements she holds compared to moguls skier Kingsbury, Virtue and Moir. Fourth overall on the LPGA Tour, Henderson earned $1.47 million in 28 events and about twice that in corporate endorsements from BMW, Rolex, Mastercard, RBC, Canadian Pacific, Google Android Wear, Ping, Titleist, Golf Town and Bio Steel.

Kingsbury is the king of the World Cup moguls skiing circuit after winning Olympic gold at Pyeongchang 2018 last February and was recognized as the winner of both the Lou Marsh and Lionel Conacher awards as Canada’s top male athlete this year.

Virtue and Moir, arguably the most popular athletes in Canada after winning gold again at Pyeongchang, won athlete-of-the-year honours from the CBC and team-of-the-year bragging rights from The Canadian Press.

LAS VEGAS, NEVADA – DECEMBER 27: Paul Stastny …read more

Source:: Vancouver Sun – Sports

(Visited 4 times, 1 visits today)

Leave a Reply

Your email address will not be published. Required fields are marked *