Marlies’ arena agrees to 10-year naming rights deal with Coca-Cola


TORONTO — The American Hockey League’s Toronto Marlies will be calling the Coca-Cola Coliseum their home for the next decade.

Maple Leaf Sports and Entertainment announced on Wednesday that the arena formerly known as Ricoh Coliseum has been renamed after agreeing to a 10-year naming rights deal with Coca-Cola.

The change comes almost two weeks after the Maple Leafs switched the name of their venue, with Air Canada Centre being changed to Scotiabank Arena after MLSE and Scotiabank agreed to a 20-year partnership.

Coca-Cola Coliseum, which has a capacity of 8,300 fans, was constructed in 1922. It originally held 6,200 spectators until 2003 when it underwent an extensive renovation to house the Toronto Roadrunners — the Edmonton Oilers former AHL affiliate — for one season.

The Marlies moved in to begin the 2005-06 season after Toronto relocated its farm team from St. John’s, N.L.

Over the years, the Colca-Cola Coliseum has hosted many other events including concerts and the annual Royal Agricultural Winter Fair.

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Source:: Sportsnet.ca

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