Skinnygirl CEO Bethenny Frankel explains how she used ‘Real Housewives’ to build a brand worth $100 million


bethenny frankel

Bethenny Frankel is the CEO of Skinnygirl, a brand empire she built through her role on the reality show “Real Housewives of New York.”
In 2011 Frankel sold her line of cocktails for a reported $100 million.
Frankel explained how a difficult childhood and a lack of money for much of her career influenced the way she approached entrepreneurship and business opportunities.

You may know Bethenny Frankel from her lead role on “The Real Housewives of New York City,” but don’t dismiss her as simply a reality-TV star.

“I didn’t want to be on the show,” she told Business Insider for our podcast “Success! How I Did It.”

“I thought it was going to be a bunch of drunk people acting crazy and a disaster. It was, and I ended up making money off of that, those drunk people.”

Frankel’s name is the driving force behind an expanding empire of brands. She’s the brain behind Skinnygirl Cocktails, a company she sold to Beam Global in 2011 for $100 million, while still retaining the rights to the Skinnygirl name. You also may have seen her as an investor on the last couple seasons of “Shark Tank.” And aside from her businesses, she runs B Strong, a charity that provided disaster relief aid to Puerto Ricans after Hurricane Maria last year.

Frankel told us that she doesn’t always have a grand plan but that she knows a good opportunity when she sees one.

And she’s been taking advantage of life’s curveballs since she was a kid, growing up around racetracks throughout New York state. Her parents weren’t always around, so she learned how to look out for herself.

Listen to the full episode here:

Subscribe to “Success! How I Did It” on Apple Podcasts, Google Play, or your favorite podcast app. Check out previous episodes with:

GOAT CEO Eddy Lu
Girl Scouts CEO Sylvia Acevedo
Best-selling author David Sedaris
Clique Brands CEO Katherine Power

Transcript edited for clarity.

Bethenny Frankel: I grew up in a very crazy household, in a very crazy life at the racetrack. I don’t think that some show with a bunch of morons fighting over who knows what is going to rattle me. I was never worried about the being on television. I’m cut out for anything. But monetizing the experience, I don’t know how anybody didn’t think of it first.

Richard Feloni: When do you think you had that first within you? Like you need to …read more

Source:: Business Insider

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