Target apologized for selling ‘Baby Daddy’ Father’s Day cards after customers complained


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Target is under fire for selling a Father’s Day card that people think has problematic implications.
The card says “Baby Daddy” and depicts a black couple.
After pushback on social media, Target apologized and said the American Greetings card would be pulled from shelves.

Target is under fire for selling a Father’s Day card that people think has problematic implications.

A picture of the card, which says “Baby Daddy,” gained traction online after Takeisha Saunders, a biomedical engineering technician based out of Rockwall, Texas, posted a picture of it on Facebook on May 31.

The interior of the card, which is produced by American Greeting, reads as follows: “You’re a wonderful husband and father — and I’m so grateful to have you as my partner, my friend, and my baby daddy! Happy Father’s Day.”

The card has an illustration of a black couple on the front, and according to Saunders, was the only Father’s Day card she found at Target specifically depicting people of color.

“You CANNOT be serious Target!!!! Really!!!?!!!!? This was the only Father’s Day card that featured a black couple!!!!!!” Saunders wrote alongside the picture of the card.

“I was looking in the ‘husband’ section for a Fathers Day card. I saw many that included pictures of white couples, just words, and I was looking for one that featured a black couple. this one was the only one that featured a black couple,” Saunders told INSIDER of her decision to post. “The card is made for black consumers, so I was disappointed it was the only one.”

She continued: “I do not agree with jokingly using the phrase baby daddy as a term of endearment based on how I grew up and what it literally is defined as. My husband is not my baby daddy.”

A 2012 essay by Sharisse T. Smith for the site For Harriet elucidates the problem with the term. “Baby Daddy was coined in the urban communities with the explosion of young unwed mothers and fathers in the late 80’s and early 90’s,” she wrote, noting that “the phrases caught on and spread like viruses, carrying with them their derogatory subtext of abandonment and irresponsibility.”

Smith continued, “Stereotypes drain humanity from the targets of the stereotyping, even when the victims are complicit in their own victimization. No, it is not all right to use the phrases ‘baby mama’ or ‘baby daddy’ for …read more

Source:: Business Insider

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