Bezos and his ‘funfriends’ (Twitter Photo)
For years, Amazon CEO Jeff Bezos has been on a dogged mission to dominate everything from e-commerce to space travel, from streaming entertainment to cloud computing. But there is one code he hasn’t yet cracked: becoming a social media celeb. Is that why the world’s richest man has suddenly taken a goofy new tone on Twitter?
If so, his approach is as savvy as slashing prices to drive out the competition. Bezos’ latest tweets feature internet favorites: a giant panda, pancakes, and a humblebrag about his celebrity buds.
I made pancakes on this rainy Seattle morning for @ciara and @DangeRussWilson. These guys are as fun as they are talented. Inspiring too. And Russ and I ate our weight in pancakes! #funfriends pic.twitter.com/MWST7oXbVs
— Jeff Bezos (@JeffBezos) April 14, 2018
Very comfortable on my kids’ giant panda doing email and putting final touches on this year’s annual shareholder letter. About to take the kids to see Rampage… pic.twitter.com/OrmMpV4VGj
— Jeff Bezos (@JeffBezos) April 15, 2018
Bezos joined Twitter in 2015 with a maiden tweet about his space venture, Blue Origin. Since then, he’s been measured on Twitter, mostly taking to the platform to promote his various businesses. There have been some exceptions of course. Before the 2016 presidential election, Bezos saw his tweet about sending Donald Trump to space on one of his rockets go viral.
Finally trashed by @realDonaldTrump. Will still reserve him a seat on the Blue Origin rocket. #sendDonaldtospace https://t.co/9OypFoxZk3
— Jeff Bezos (@JeffBezos) December 7, 2015
But Bezos isn’t typically a Twitter provocateur, unlike some of his peers. T-Mobile’s Jonn Legere has become infamous for his firebrand Twitter persona. It’s probably too early to tell if Bezos is working on his Leger impression. But one thing we know for certain, he’s practicing his Dwayne Johnson smolder.
I love Dwayne Johnson @TheRock. Still working on my smolder https://t.co/8GmuZIyFwK pic.twitter.com/WyckQV6rrY
— Jeff Bezos (@JeffBezos) April 16, 2018