Anyone looking to get their money’s worth with their cryptocurrency advertising on Google better get their ads up now. Because come June, those ads will no longer be welcome on Google sites, nor those of third-party websites that advertise through Google.
Google announced the crackdown on cryptocurrency ads in a company blog post Wednesday about changes to its financial-services advertising policies. Under the new guidelines, Google said that starting in June, several types of financial-related ads would be banned from its sites, including “cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice).”
And this ban doesn’t just cover cryptocurrency companies that may be viewed as sketchy or playing fast and loose in the largely unregulated market. Even if a company is known to be on the up-and-up, it will not be allowed to advertise cryptocurrency trading services or products via Google.
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Google’s ban on cryptocurrency ads comes on the heels of a similar action taken by Facebook earlier this year.
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“We’ve seen enough consumer harm or potential for consumer harm that it’s an area that we want to approach with extreme caution,” said Scott Spencer, Google’s director of sustainable ads, in an interview with CNBC.
The market for cryptocurrencies has been fraught with wild speculation about the value of such products, most notably, bitcoin, which reached almost $20,000 in December 2017, fell below $6,000 in February, and is now ranging between $10,000 and almost $12,000. Such wild swings have added to concerns about the legitimacy …read more
Source:: The Mercury News – Business