What’s missing from Apple TV 4K? Try Disney, for now

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It’s a Small (Apple) World: But, will Disney be a part of it?

The new iPhone 8, iPhone 8 Plus and especially the iPhone X, with its $999 base-level price, took the spotlight at Apple’s big event in Cupertino on Tuesday. But there were a few other things of note at the soiree, including the new Apple TV 4K set-top box, which starts at $179.

The big deal about this new Apple TV model is right there in the name: 4K. As in 4K and High Dynamic Range (HDR) quality video, which is the Next Big Thing in televisions. If you haven’t seen 4K TV in action, just go down to your local Costco. There are probably a few 4K TVs set up right there inside the entrance that are meant to entice you into making a purchase you hadn’t planned on. In fact, just get things out of the way and grab one of those big Costco flatbed carts on your way in and prepare to hook up a new Apple TV 4K to that TV you had no intention of buying today.

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But, when you get home and set everything up, don’t expect to see the new Apple TV support 4K movies from Disney. At least not yet.

When Apple showed off the new Apple TV device on Tuesday, the company made sure to note which movie studios were on board with selling 4K versions of their films via Apple, and thus make them available to watch in 4K on the Apple TV. After all, if you’re going to pay $179 for a box, and whatever it costs for a 4K TV, you want to be able to watch your content in 4K. Among the studios that are down with Apple’s $19.99 4K movie price tag are Universal Studios (owned by Comcast) and Warner Brothers (which is owned …read more

Source:: The Mercury News – Business

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